10 Ways to Build Soup Sales

We carry a variety of delicious homestyle soups from our friends at Blount Fine Foods. Talk to your sales rep and browse the selection online.

1. Offer Variety
   Present three or four soup options each day. Having multiple choices lets customers customize their experience, while keeping the menu manageable for both guests and the kitchen.
2. Use Mouthwatering Names
   Captivate diners with enticing titles and detailed descriptions. Thoughtful wording not only sparks curiosity but also informs your guests so they can make confident ordering decisions.
3. Dress It Up
   Simple garnishes can make a big impact. From crispy bacon and shredded cheese to tortilla strips and avocado slices, creative toppings enhance both the visual appeal and profitability of your soups.
4. Offer Samples to Promote
   Encourage trials of new soups or spotlight signature favorites by serving small sample portions. A taste can easily convert curious diners into devoted soup fans—plus, it’s an excellent way to gather feedback.
5. Size to Sell
   Provide multiple serving sizes, like cups and bowls, to accommodate different appetites. With the rise in takeout, ensure you have appropriately sized containers with sturdy, leak-proof lids so soups travel well.
6. Create Combo Value
   Pair soup with salads, sandwiches, or other items to add variety and boost sales. Consider letting customers pair half sandwiches with a smaller soup or offering soup as a side alongside entrées. Even a loaded baked potato can partner well with soup to create a memorable combo.
7. Combine Soups
   Blend two soups to create something entirely new. Mixing flavors can lead to unique menu items that intrigue customers and can serve as a signature house specialty.
8. Make Soup a Meal
   Elevate soup by serving it with fresh bread at a slightly higher price point. A crusty baguette, a bread bowl, or a side of crackers helps diners soak up every last drop, making the dish feel more substantial.
9. Offer Soup as a Snack
   Soups aren’t just for lunchtime anymore. Whether it’s a mid-afternoon pick-me-up or a late-night comfort, soup can satisfy at any hour, appealing to changing dining habits and snack trends.
10. Cook With It
    Harness soup’s versatility by using it as a base for sauces or in other recipes. Incorporating soups into various dishes can expand your menu offerings and boost profitability through cross-utilization.