National Sandwich Day 2025 - Mon, Nov 3, 2025

Breakfast Sandwich Success 

This quarter, local data shows a massive opportunity for one of your most popular items: the breakfast sandwich. With National Sandwich Day on November 3rd and a significant spike in customer demand during the holidays, your restaurant can capitalize on this demand. This guide focuses on simple, low-cost strategies to turn online searches into profitable in-store sales. 

The Opportunity: What the Data Shows 

“Near Me” is Everything: The single biggest search term is “breakfast sandwich near me,” with over 18,000 searches on average every month. This is your #1 opportunity. 

Q4 is Peak Season: Searches for “breakfast sandwich” more than double from October (2,900 searches) to December (6,600 searches). This is a clear signal that demand surges during the holiday season. 

Carriers Matter: While classic fillings are king, customers have strong preferences for what holds it all together. There are hundreds of specific searches for “croissant breakfast sandwich,” “biscuit breakfast sandwich,” and “english muffin breakfast sandwich.” 

Three Low-Lift Strategies for Big Wins 

You don’t need to reinvent your menu. The key is to perfect what you already do well and make it incredibly easy for customers to find you. 

1. Optimize Your Google Business Profile (GBP) for “Near Me” Searches 
   The smallest lift for the biggest gain. The massive “near me” search cluster hits your Google Business Profile first. Make sure it’s perfect. 

   1. Add a Post: Create a post for the week of National Sandwich Day: “National Sandwich Day is here! Get our Breakfast Sandwich + a Coffee, now through Nov 7.” Use a high-quality photo of your bacon, egg, and cheese on a croissant.

   2. Use Attributes & Menu Labels: Select “Breakfast,” “Takeout,” “Curbside Pickup,” and “Delivery.” 

   3. Update Your Hours: Many searches include “open now” or “early.” If you’re open for the breakfast rush, make sure your hours reflect it. 

   4. Seed the GBP Q&A: Post and answer: “Do you have a bacon egg & cheese on croissant?” → “Yes—our best seller. Ready in ~5 minutes. Coffee combo this week.” 

   5. Name SKUs with Search Terms: Don’t just list “The Classic.” Name items the way customers search: 

      • “Bacon, Egg & Cheese—Croissant” 

      • “Sausage, Egg & Cheese—Biscuit” 

      • “Egg & Cheese—English Muffin (Vegetarian)” 

2.  Win National Sandwich Day (November 3rd) 
   Use this day as a low-cost marketing event. A simple combo is your best bet. 

   1. Create a Simple Combo: Breakfast Sandwich + Coffee as a named special. 

   2. Promote Simply: Use a chalkboard/window sign. Post a great photo the day before and the day of with #NationalSandwichDay. 

   3. Instagram Story Poll: “Croissant or Biscuit?”—free engagement and quick menu research. 

3. Cater to Specific Cravings 
   While classics are popuzlar, the data shows customers searching for specific variations. You can capture this interest with simple swaps. 

   1. Health-leaning: Egg-white option; note “Vegetarian available” on Egg & Cheese. 

   2. Gluten-Free: Offer a GF bread swap or a no-bread bowl (“Egg & Cheese Bowl”). 

   3. Spicy: Add a house spicy aioli (mayo + hot sauce) and/or pepper jack cheese option. 

   4. Menu language matters: Mention “spicy,” “gluten-free,” “keto-friendly,” and “vegetarian” directly in item descriptions.