November Food Insights & Operator Opportunities

As shoppers juggle savings, schedules, and holiday hosting, their needs shift rapidly. November rewards operators who can lead with deals early, maintain routine-friendly value, and support hosting responsibilities when they arise. Below is a strategy for each key menu category — designed to capture demand exactly when it peaks.

November shows two distinct customer behaviors. First, deal-seeking is high, with search volume for “national sandwich day deals” exploding from 40 → 390 monthly queries. Second, customers begin planning their own holiday meals, looking for sliced deli meats rather than ready-made platters. Searches for “sliced turkey breast” triple from 70 → 210 in November.

• Win National Sandwich Day (Nov. 3rd):
This day is a major opportunity. Create your most compelling offer (e.g., “Buy One, Get One 50% Off,” “Free Side & Drink with any Signature Sandwich”) and promote it heavily to capture the 390+ deal-seekers.

• Pivot to Thanksgiving Prep:
After the 3rd, shift your marketing. Emphasize your high-quality, fresh-sliced meats and cheeses. Frame your deli as the “Thanksgiving Helper” for busy hosts.

• Promote “By the Pound” Specials:
Run specials on sliced turkey, ham, and provolone. Market this as the perfect solution for pre-holiday guests, charcuterie boards, and “day-after” Thanksgiving sandwiches. Use Google Posts to promote your National Sandwich Day deal and your “by the pound” specials directly on your profile

As the holiday season ramps up, mornings remain one of the few predictable moments in a customer’s day. People still commute, still run errands, and still look for a quick, comforting breakfast to start the morning strong — especially as colder weather and earlier sunsets increase the appeal of a warm, satisfying sandwich and hot coffee.

• Promote the Classics:
Heavily feature your version of the “Bacon, Egg, and Cheese.” Market it as a local favorite. The data shows this is the quintessential breakfast sandwich.

• Launch a “Commuter Combo”:
Create a simple, high-value deal for the morning rush, such as “Any Classic Sandwich + Small Coffee for $X.XX.” Promote it with signage visible from the street.

• Highlight Your Bread Options:
Searches for croissant, english muffin, and sourdough breakfast sandwiches are consistent. Market these premium breads as a key differentiator.

• Push Online Ordering:
Emphasize the convenience of ordering ahead for quick pickup. This is perfect for customers on their way to work.

November is the peak month for deal-seeking. Search volume explodes for terms like:
• “pizza deals near me” from 2,000 → 9,900
• “best pizza deals” from 50 → 2,900
• “order pizza online” from 400 → 5,400

With holiday budgets tightening, pizza becomes the go-to solution for feeding families quickly — especially during the shopping-heavy days before and after Thanksgiving.

• Launch a “Black Friday Week” Deal:
Create your most compelling offer of the year and run it during the week of Thanksgiving. A “Buy One, Get One Free” or “50% Off Your Second Pizza” can cut through the noise.

• Focus on Online Ordering:
The data shows a clear preference for ordering online this month. Ensure your online ordering system is fast, mobile-friendly, and easy to use. Promote it heavily.

• Create Bundles for Busy Families:
Market “Pre-Holiday Fuel” or “Shopping Break” meal bundles. Example: Two large pizzas, an order of wings, and a 2-liter soda for a fixed price.

• Update GBP with Offers:
Use Google Posts to promote your November deals directly on your profile so they appear when customers search for you.

 The Big Idea: Insights That Support Smart Seasonal Moves

November comes with shifting customer needs — deal-seeking early, convenience always, and hosting help as the holiday approaches. These trends in deli, breakfast, and pizza simply highlight where operators can find easy wins throughout the month:

✅ National Sandwich Day gives deli programs a chance to shine before becoming a reliable resource for holiday hosts.
✅ Breakfast holds steady as a dependable routine-builder, no matter how busy the season becomes.
✅ And pizza promotions can offer simple, budget-friendly relief during the peak of shopping and cooking fatigue.

These aren’t the only plays for November — just some of the clearest opportunities backed by real search behavior and customer intent. Operators can use them as stepping stones: quick, actionable tactics that slot seamlessly into existing menus and marketing.

In a month where customer needs evolve from week to week, being able to meet them where they are — even in small ways — can create meaningful momentum. A smart adjustment here, a timely promotion there, and November becomes not just a busy season… but a chance to build trust, loyalty, and strong sales heading into the holidays and beyond.